BEAUTYCOUNTER with Tina Brodsky

Tina Brodsky is a consultant with Beautycounter, a Santa Monica based manufacturer of high-performance personal care products and cosmetics that don’t use toxic ingredients linked with human health issues. She is a mother of three and has been passionate about health, wellness and the environment for many years.  She holds a BA in Sociology from Tulane University, an MBA from NYU’s Stern School of Business and a certificate in Sustainability from the International Society of Sustainability Professionals. She is also a Partner at TAG Investors Group and invests in distressed properties around the country. 

 
@beautycounter

@beautycounter

 

Tina Takes The Questions:

What inspired you to become a consultant at Beautycounter

If you would believe it, a single product did the job!  I was an early customer of Beautycounter’s but the turning point for me was when I first started using the Face Oil #2, now known as Counter+ No. 2 Plumping Face Oil.  I had come to realize that I believe in the company philosophy and couldn’t live without the products.  There was a real trust factor there for me!

I was shocked to learn that The FDA does not require any pre-market safety testing on chemicals in cosmetics and body care products, with the exception of color additives.  How is this possible? 

It’s really all about money.  The beauty and personal care market in the US is over $80 billion strong and, sadly, although the FDA “regulates” this  industry, there isn’t much oversight. The space is basically a free for all, even with organic and natural products. 80-90% of ingredients on the market are never tested for safety and their effect on human health. 

I also recently learned that the European Union bans or restricts close to 1,400 chemicals in their cosmetics alone, while the US only bans 9? This statistic blew me away!

Actually, the EU now bans more than 1,400 ingredients, and yes, it’s unbelievable but true.  The US has one of the most loosely regulated personal care markets. This is a pressing issue because of the sheer number of chemicals in our products and food.   Since World War II, approximately 12,000 chemicals have been introduced into commerce and the number is growing rapidly.

Tell me about Beautycounter’s Never List ™ and whether you think it’s a useful tool for consumers to use while shopping for clean beauty products?

The Never List ™  is a great tool!  It’s made up of more than 1,500 questionable or harmful chemicals that we never use as ingredients in our products. This includes the over 1,400 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals screened by Beautycounter and found to be of concern.  Some examples of harmful ingredients include retinol (often found in anti-aging products) and formaldehyde.  

@beautycounter

@beautycounter

An easy guide, that you can take to the store with you, is the EWG’s Skin Deep app, providing a database of thousands of products and comprehensive safety ratings on each.  This is far less daunting and much more manageable than carrying a long list around. An indispensable resource!

One of the things I love about Beautycounter is that it’s a purpose driven company that wants to do more than sell us safe personal care and beauty products. Gregg Renfrew, Founder of Beautycounter, wants to actually create regulation reform in the beauty industry, and has taken the cause to Washington! Can you tell us more about this?

Yes, of course!  Gregg Renfrew launched Beautycounter in 2013 to address a pressing personal concern within the beauty and personal care market: the lack of safe and well performing products for her family.  Her mission of getting safe products into the hands of everyone is really at the core of the business model. Beautycounter, as a B corp, is driven by a mission and, as a result, adheres to higher standards for social and environmental performance, transparency and accountability.  The company has really spearheaded a movement for change!

We continue to work on both the state and federal level to advocate for regulation and higher standards across the industry.  The most notable reform that we’ve helped champion is The Personal Care Products Safety Act, which requires companies to make sure their products are safe before marketing them.  Prior to this, it had been 80 years since Congress passed a cosmetic law!

Many people are trying to eat clean and organic when possible in order to lower their exposure to toxins, pesticides and unhealthy foods. The move to clean beauty and personal care product seems to lag behind. Why do you think that is?

I think that with every new mode of thinking, things take time.  Regulation has only recently hit the food industry. While the FDA also is charged with oversight of the personal care products industry, it remains largely unchecked which means that companies are basically free to do whatever they’d like.  Toxic ingredients, including known carcinogens and endocrine disruptors, are often less expensive and easier to source than organic ingredients.  Beautycounter and other health focused companies are leading the charge to change the landscape so that soon all products on the shelves will be safe to use, with all ingredients fully disclosed.  

What do you say to women who feel clean beauty will never be as effective or luxurious as their favorite conventional products?

Try Beautycounter!  Our products are both safe to use and extremely effective.  It’s the performance that initially grabs most clients and the trust factor that keeps them.  In the 4 years that I have used the products, my skin has improved drastically. To me, using clean products is as important as eating clean food.  Everything, that you expose yourself to affects your health, both negatively and positively.

It’s hard to get people to overhaul their products and start from scratch, especially if they think their products are working for them.  Where should someone start if they want to begin switching over to clean beauty products?

Luckily, Beautycounter product lines are easy to navigate.  While our makeup is fantastic, I’d start with skin care and in that category, we have several lines:  Countercontrol for Oily or blemish prone skin, Countermatch which uses Bio-Mimic Technology to match the composition of skin, giving it precisely what it needs and nothing it doesn't. Countertime, (which I use) our premier anti-aging line that features our plant-derived Retinatural Complex, to visibly firm, brighten, and plump the skin and Nourishing, our basic line for normal skin featuring ingredients like hydrating coconut oil and soothing aloe.  We also have Counterman, a line specifically tailored for men, because they have skin too:)

I’d also include our Body Lotion (either Hydrating or Melting Body Balm), Cleansing Balm (either Counter+Lotus Glow or Special Edition in a larger size) to remove eye makeup and to use as a nighttime moisturizing mask, and a Face Oil (either 1, 2 or 3)to mix in with your daily moisturizer.  

If readers want to learn more, where can they find you? 

It can be difficult to know what to choose, so I’d be happy to speak to your clients about their specific needs and concerns and recommend products that are best for them. Anyone interested in Beautycounter and our movement can find me here.

Thank you Tina for taking the time to talk with us about clean beauty and Beautycounter!


 
iStock-1014344686.jpg

The Dirty Truth

Did You Know: Over 80,000 chemicals have been introduced into the marketplace since WWII.

 

Lightening Round with Tina Brodsky

 

Getting Personal with Tina Brodsky, Consultant at Beautycounter and Partner at TAG Investors Group, LLC.
Photography by @BeautyCounter

 

My name is:

Tina Brodsky

I’m a:

Divorced mom of 3, Consultant at Beautycounter and Partner in a group that purchases real estate around the country.

My non-negotiable wellness habits:

Are healthy eating, regular exercise, getting my daily dose of inspiration, motivation, support and laughter.

For me, wellness means":

That my mind, body and spirit are in tune with one another and moving in the same direction.

I wake up each day at:

6:30am on weekdays and 7:30 or 8am on weekends.

My morning routine goes something like this:

I wake up, scrape my tongue (which I learned to do at an ayurveda retreat), spray rose water in my eyes (also learned to do at the retreat), drink a glass of water, have breakfast and walk my dog.

My morning beverage of choice is:

Water followed by a cup of coffee made in my Keurig.

I take my coffee:

With a splash of organic whole milk.

Go-to Breakfast:

My favorite raw protein bar - Raw Rev Glo OR homemade coconut chia pudding with berries OR a healthy blueberry banana muffin (I make a batch and freeze them for convenience).

Lunch is:

A salad made with lots of different raw and cooked veggies and some protein

I like to snack on:

Granny smith apples with almond butter OR plain greek yogurt with a splash of maple syrup and fresh berries

Photography by @BeautyCounter

Photography by @BeautyCounter

Dinner is often:

Some variation of what I make for my kids. I often substitute in zucchini noodles or sauteed kale and roasted sweet potatoes.

I’m in bed by:

11:30pm (way too late).

My favorite way to get my sweat on is:

To spin or do warm yoga.

My go to skin care products are:

All from Beautycounter.  They’re a mission based company with the goal of getting safe products into the hands of everyone.  They create and sell luxury, high performance personal care products without the inclusion of toxic ingredients harmful to human health.   I love everything but swear by the Cleansing Balm (my nightly moisturizer and eye makeup remover in one), Nourishing Day Cream mixed with Plumpling Face Oil and Hydrating Body Lotion mixed with Rosemary Citrus Body Oil.

My regular skin routine includes:

Cleansing, applying a toner, serum, moisturizer mixed with oil and then a sunscreen (Beautycounter makes an amazing tinted moisturizer with a mineral based sunscreen).

My fav non-toxic beauty products are:

Beautycounter’s entire Countertime Anti-Aging Collection, Plumping Facial Oil and Citrus Rosemary Body Oil (to mix with moisturizer & body lotion), Dew Skin Tinted Moisturizer, Countersun Tinted Mineral Sunscreen Mist, the very versatile Lotus Glow Cleansing Balm, Volumizing Mascara and my favorite shade of Sheer Lipstick

For me, self care means:

Nurturing my mind, body and spirit so that they are all in tune with each other and moving in the same direction. I LOVE a regular massage, reflexology, my favorite yoga class or walking my dog while listening to an inspiring talk or podcast.

On a Friday night, you can find me":

Out for dinner or drinks with friends OR at home relaxing with a good book or TV show while my kids entertain their friends.

Words to live by/life philosophy:

Discover your purpose (the reason that you were put on this earth) focus in on it, repeat it to yourself everyday and go after it. Stay in your own lane in life; the paths of others are already taken. Be grateful for everything that you have and are. Trust the universe and practice detached involvement, giving every effort your all but also realizing that you don’t control the ultimate outcome.

If I had known then what I know now, I would tell my younger self:

Don’t be afraid of failure. Try everything that you can. Act on your thoughts before they drift away and never materialize. Being successful in any undertaking is a delicate balance between contemplation and action.

Thank you TINA for giving us a sneak peak into your wellness routine.


Tina Brodsky

Want More?

Beauty Counter With Tina Lopez Brodsky

produce and pesticides

Produce & Pesticides

Get to know the “Dirty Dozen” and “Clean 15”

The Dirty Truth

The Dirty Side of the Personal Care Industry

FACTS:

iStock-1014344686.jpg
  1. The European Union bans or restricts close to 1,400 ingredients from their personal care products. The US bans or restricts only 9 for safety reasons.

  2. Over 80,000 chemicals have been introduced into the marketplace since WWII.  Less than 10% have been tested for human safety. 

  3. The FDA does not require any pre-market safety testing on chemicals in cosmetics and body care products, with the exception of color additives. 

  4. Women use, on average, 12 personal care products a day, exposing themselves to 168 chemical ingredients per day. Men use six, with an exposure rate of 85 unique chemicals per day. (EWG)

  5. Companies are not required to list the chemical components of fragrances in their products. The EWG cautions that “when you see "fragrance" on a personal care product's label, read it as "hidden chemicals." Just one scent can contain 50 to 300 distinct chemicals, many of which pose known health risks

  6. Babies are born “pre-polluted”, with over 287 chemicals detected in umbilical cord blood. 180 are known to cause cancer in humans or animals, 217 are toxic to the brain and nervous system, and 208 cause birth defects or abnormal development in animal tests.

  7. Personal care safety is not just a women’s issue! It’s an everybody issue, affecting men, women, children and even newborn babies.

What are personal care products? 

Personal care products are legally defined as “anything intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body or any part thereof for cleansing and beautifying.”

They include: antibacterial soaps; hand soaps; bar soaps; liquid soaps; facial and body washes; facial and body cleansers; facial masks; exfoliating products; face, foot and body scrubs; body, skin and foot polishes; body, skin and foot buffers; body, skin and foot foams; micro technology items; acne treatment products; shampoos; conditioners; toothpaste; shaving creams or gels; and foot care products.

What is not a personal care product?

Any product that does not require a prescription 

WHAT CAN YOU DO:

iStock-824824368.jpg
  1. Do your research: Find out which companies and brands practice clean beauty and create products devoid of harmful, toxic chemicals. Education is power.

  2. Check out Campaign for Safe Cosmetics and EWG’s Skin Deep. These sites do the research for you by providing comprehensive safety ratings on thousands of products and chemical ingredients.

  3. Download EWG’s Healthy Living app, and the Think Dirty-Shop Clean app to check out a product’s safety rating and help you shop cleaner. All you need to do is scan the product barcode into these apps for an overall product safety score and ingredient information.

  4. Print out Beautycounter’s The Never List™. Refer to it often when picking out personal care products.

  5. Ditch synthetic perfumes and scented products. 

  6. Look for personal care products marked “fragrance-free” instead of “unscented”. Unscented doesn’t mean fragrance free. The product may actually be filled with fragrance masking chemicals to cover up unwanted chemical scents.

  7. Raise an eyebrow when you see the word “natural” listed on the ingredient panel. Just like in the food industry, ‘natural” is an unregulated term and essentially tells you nothing about the product you are buying. 

  8. Try essential oils as a replacement for fragrances.

  9. If you just can’t part with your favorite perfume (guilty as charged), spray it on your clothes, not your body.

  10. Sunscreens are filled with toxic chemicals: Look for mineral (physical) sunscreens which list zinc oxide and titanium oxide as their active ingredients. Avoid sunscreens that rely on chemical filters. 

  11. Become a label detective.

Cheat Sheet:

Below are a few of the most common toxic chemicals found in personal care products. All are known to be harmful to human health.

PHTHALATES: Widely known for their use in plastics to make them more flexible, phthalates are found in almost all beauty products that have fragrance. In fact, the word “fragrance” on a label is a good sign that phthalates are present. 

  • Side effects: Phthalates are known endocrine-disruptors, and can wreak havoc on normal hormone function. Studies also show a possible link between phthalates and damage to the male reproductive system. 

  • Commonly found in: shampoos, body lotions, perfume, soaps, and deodorants.

  • Protect yourself: Look for words on product packaging like “no synthetic fragrance” or even better “phthalate-free.” And try essential oils as a replacement for fragrances.

PARABENS: Manufacturers use parabens as preservatives in a wide variety of body care products as well as in makeup. Although the FDA limits paraben levels in food and beverages, there are no current regulations extending to personal care products.

iStock-1094361054.jpg
  • Side effects: Reactions include skin allergies and irritation. They are also known hormone disruptors and there is concern that parabens may be linked to breast cancer.

  • Commonly found in: facial cleansers and creams, body moisturizers, hair care products, and makeup.

  • Protect yourself: Look for paraben free products. Manufacturers may try to trick you into thinking a product is safe by using the word “natural” on a label, even when toxic chemicals like parabens are present. That word is not FDA regulated for skincare products (or food products for that matter) so essentially it has no meaning.

TRICLOSAN: Manufacturers use triclosan and triclocarbon as antibacterial agents. The American Medical Association and The Center for Disease Control and Prevention have raised concerns regarding the overuse of antibacterial products and the rise of antibiotic resistant bacteria. Both authorities also advise that washing well with simple soap and water can be as effective as using antibacterial products.

  • Side effects: Possible skin irritation. May disrupt thyroid and reproductive hormone function.

  • Commonly found in: hand sanitizers, liquid hand soap, bar soap, dishwashing detergent, deodorant, and toothpaste.

  • Protect yourself: Limit your use of antibacterial or antimicrobial products. Look for products labeled “no triclosan”, especially toothpaste which is easily ingested. Use natural or alcohol-based hand sanitizers without fragrance when soap and water is not available.

FORMALDEHYDE: Manufacturers use Formaldehyde as a preservative in cosmetics. 

  • Side effects: Formaldehyde is a known carcinogen and has also been linked to skin irritations and allergic reactions .

  • Commonly found in: hair products, including shampoo and hair straightening treatments such as Keratin, baby shampoo and body wash, eye shadows, nail polish and nail polish remover.

  • Protect yourself: shop clean brands, read labels, and avoid hair straightening systems that use formaldehyde.

SODIUM LAURYL SULFATE(SLS) / SODIUM LAURETH SULFATE (SLES): Manufacturers use SLS and SLES as an emulsifying and foaming agent in personal care and cleaning products. 

  • Side effects: SLS and SLES are known skin and eye irritants. 

  • Commonly found in: shampoo, body wash, face wash, and toothpaste.

  • Protect yourself:  shop clean brands, read labels, and avoid products SLS and SLES, as well as sulfuric acid monododecyl ester sodium salt, sodium salt, hydrogen sulfate, dodecyl alcohol, sodium dodecyl sulfate, and sodium monododecyl sulfate which are all just other names for SLS.

FRAGRANCE: “The word ''fragrance”, “perfume”, ''parfum” and “scent “on a product label represents a mystery mixture of various chemicals and ingredients. (EWG).” The FDA does not require fragrance and flavor ingredients to be listed individually on cosmetic labels because fragrance falls under the protective label of “trade secrets”, a throw-back to the perfume industry days.

  • Side effects: Fragrance chemicals are linked to allergies, dermatitis, respiratory distress, reproductive problems and even cancer. 

  • Commonly found in: Anything scented. Be wary of labels that say “unscented”. Unscented doesn’t mean fragrance free. The product may actually be filled with fragrance "masking chemicals to cover up unpleasant chemical scents.

  • Protect yourself:  shop clean brands, read labels, and avoid scented and flavored products, as well as those that say unscented. Look for fragrance free products.

Be a Label Detective:

Reading labels is a must when it comes to personal care products. Buzzy, healthy sounding words like “organic”, “eco”, “green” “non-toxic”, “natural” and “botanical” are all unregulated terms and do not mean the protect is clean. 

UNDERSTANDING THE TERM ORGANIC ON PERSONAL CARE PRODUCTS:

  • “100 percent organic” means a product must contain only organically produced ingredients. Manufacturers can add the USDA Organic Seal to their packaging.

  • “Organic” means a product must contain at least 95 percent organically produced ingredients. Manufacturers can add the USDA Organic Seal to their packaging.

  • “Made with organic ingredients” means a product contains at least 70 percent organic ingredients. Translation: There could be a slew of toxic synthetic chemicals (30% worth) in there too. Products can not display the USDA Organic Seal.

When in doubt, consult the Environmental Working Group and Campaign for Safe Cosmetics websites and empower yourself to make better, healthier, safer product choices for you and your family. When you buy clean products, you vote with your wallet for regulation reform, transparent labeling and safer products.